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The world at large has drifted to the use of the internet, based on the recent happenings. Videos are one aspect that has been Celebrated. This drift to videos is born out of a notion. It depicts that people want to consume more of content that they can see and hear than reading text
In our day to day activities, Google is one of our go-to tools when it comes to research. During these searches, we are on the look for text-based articles, videos, or both. One seamless way to achieve this is via blogging.
We will see the correlation between blogging and content marketing. Not been biased but from an objective point of view. So whichever side of the pool you lie, this is a must-read for you. I will walk you through the essentials of blogging. which makes blogging essential and show you
What is the make-up of a blog?
- Target Audience: if there is no audience, then you do not have a blog. Every blog is to reach out to an audience. As such, you must understand your target audience and develop a strategy for reaching out.
- Writing Style: This is another unique to each blogger. Each of us has your unique voice or tune when you put your ideas on paper.
- Writing Skill: I call this the boldness to write. Although some claim to have been born writing, I say you can learn it. You can start by knowing nothing to become a guru. It all depends on you.
Let us take a look at the importance of Blogging to your Business
1) It helps Attract New Client
People are looking for solutions to their problems. Posting relevant content will naturally attract people to your website. With the use of a relevant keyword, title tags, and Meta Description you can reposition your business on Search Engine Result Page (SERP). It will increase your organic traffic. As your blog articles increases, search engines continue to crawl to your website on a regular bases.
It is a Search Engine Optimization(SEO) tactics. When employed will lead to an increase in your ranking in search engines. The whole essence of SEO is to be visible on a search engine for particular keywords. Regular blogging will help you appear on search engine and draw free(organic) traffic to your website.
Note: Blogging is not a one-off thing, but must be consistent.
Below are some blogging tips
Use Images: Images are a way of passing down your messages. They will help you appealingly pass your message. They also help break the reading flow, thus making your content much more readable for your audience.
Top of it, Search Engines give priority to write-ups contain images and videos. If your image is optimized you stand a chance of drawing traffic with such images.
Rank your Topics
One common mistake newbies make is writing for just writing sake. Understand what your clients are looking for and write on them. Ensure that your write up is timely, the issue must be important and be relevant at the time of writing.
If you can develop content with your audience in focus, it solves the problem. You must ensure that your content matches your audience searches, as such, you are constantly providing them with a solution.
Blogging helps build Relation Building relationships is one of the corner pieces for success as a content marketer. This is the foundation for trust and brand building. Many content marketers forget this vital part of the business relationship building) and focus entirely on sales. For content marketing to be effective, there must be communication between both parties – Marketer and Client.
The main reason why people follow your content is based on trust, which is a bye product of relationships. Communication via user engagement is the best way to keep relationships. Just like our love affairs are fuelled by constant communication. Also, our website and other digital business will be fuelled via blogging.
As much as we must post content to build a relationship, we must also respond to our visitor’s comments. Just like you take offence when you talk and no one answers, the same way your audience will feel when the comment and you don’t respond.
The same way you would respond to comments on your blog, you also create time to respond to tweets and other social media form of communication.
2) Blogging builds trust
Trust is naturally a result of good relationships. We trust those we relate with much more than those we know nothing about. There are several tools and marketing agencies available to push your brand. But gaining trust via constant blogging has proven to work much more than any other dynamics.
3) Sales Channel
Blogging gives a lot of opportunities. You can share your experience, tell stories and even place your product in it for sales. If it is properly packaged, your audience would have bought your product before realising that you just placed a sale.
You are given out content and in the middle, there is a line of sale. But the key is that you must deliver valuable content. If you do not provide value, your readers will likely not follow you and you will lose their trust.
Note that this kind of marketing is a light highlight of your product. It is different from aggressive marketing.
In this type of marketing, you are capitalising on your audience desire to learn more from you. So do not turn them off with too much of advertisement. Overloading your website with sign-ups, pop-ups are not a good way to go.
Ensure there is a balance between your engagement and product sales. As much as your blog is not to be saturated with sales offers, so also it is not a place for just entertainment without conversion.
4) Access Point to Influencers
I have talked about building relationships with your leads and clients. Another type of relationship you can achieve with blogging is with influencers. Mentioning influencers whom you look up to is go practice.
Remember that your blog should help you deliver value. Mentioning influencers will deliver value back to you in the long run
1) It will give you credibility: referring to influencers in your content helps authenticate your content. Your audience will trust your content and develop confidence in you.
An easy way you can achieve this is to use the outbound link to the content. Don’t be afraid of losing the audience. Create the link to open in a new page, be rest assured your audience will come back to your page.
2) Relation Building :
In mentioning someone in your content, the probability of him or her finding your content is high. It makes building a relationship with influencers easier. They know you are promoting them and their content.
This practice is noticeable with big brands like Hubspot, Shopify and content studio.
Hubspot is in the practice of mentioning influencers with marketing and entrepreneur success. The Content Studio is in the habit of referring to Niel Patel’s work in their content.
There are several types of content you can create. It ranges from the podcast, videos infographics. Amidst them, the blogging stand has the best and most resources at all times. The instant conversion of clients to paying customers may not be as high as others. But blogging remains the go-to when it comes to building a brand.