When it comes to creating an online presence, building a website and creating content is the first and most basic approach. Both are the foundation for any content marketing strategy. Thousands of brands across the globe have adopted this marketing strategy. But it does not end at that; you need to promote your content.
Even articulately written or visual content will not get to the desk of readers without appropriate marketing and promotional tactics. As such, you must put in place a marketing strategy.
Inputting up a strategy, you are left with either a paid content marketing or organic content marketing strategy. Unlike the paid content marketing strategy, the organic content marketing strategy will reduce your cost to the barest minimum, while boosting the visibility of your content.
Organic content promotion is a long term content promotion strategy. It will not happen on its own. It requires time, effort, and creativity. Below are six organic content promotion strategies that can boost traffic to your content, same time increase your return on your investment.
As you go through them, you can decide on which is the best fit for your product and niche.
1. Search Engine Optimization (SEO)
Search Engines like Google, Bing are in search of original and unique content to display on their result pages for their users. The process of getting your content ready for this search engines to display on their result pages is called Search Engine Optimization.
Taking an example of users in search of a telephone and you sell that telephone. If Google displays your content for the telephone on their first page, I want you to think of the volume of traffic and the number of telephones you will sell daily.
Apart from bringing you direct sales, you can rest assured that this method will consistently bring free traffic (Google users) to your website. As such, if you properly use your website page, you can sell other items or pieces of information to the same users.
The advantages of search engine optimization are numerous, but it does not happen overnight. It takes a lot of diligent work and skill. Creating an optimized content begins before writing the content. It starts with proper research of keywords.
The keyword research will point to the market available for your content and the competition in bringing your content to the first page of search engine result page (SERP). After the keyword research then comes content creation and optimization.
2. Social Media Marketing
Social media is another organic website marketing tool you can use. Amidst the multiple social media platforms, Facebook and Twitter have passed and will continue to pass the test of time.
has created Facebook Group; it is a community of people sharing things in common. Worth mentioning is the number of different groups available on Facebook. They are so much that you can rest assured of getting one for any niche you can think of. With a Facebook group, you are sure of finding people who are interested in your niche product.
Here the strategy here is helpful, comment on other peoples post in a bid to add value to them. Before you start promoting here, study the group, read the rules, and understand how old members interact. When you have understood the group and built a good reputation, you can start talking to the admins and find out if you can promote your website.
Let us discuss promoting your website on Twitter. It is a good tool when it comes to generating leads, promoting your website and increasing your brand awareness. For me, I always refer to Twitter as the home of hashtags. With relevant hashtags, other people can easily find your content.
When posting a tweet, ensure you have a link back to your website. Just like Facebook groups and other groups, always ensure your tweets are always in the other of relevance. A good strategy that has worked for so many businesses, is giving a gift in exchange for retweets. It does not have to be cash-backed, it can be a valuable “How to” content within your niche.
It is time we talk about the great question and answer site. It is very different from groups or forums. But like I said, it is a question and answer site. It is a quick run to for people desiring knowledge within specific fields or scope.
You can always take advantage of this channel and establish your authority within your niche. Marketing on this channel is tactical, get on the platform and fill your profile. Next is to start looking for question and responding to them.
Ensure you post relevant answers to each question. Here you must ensure relevance because the first and most basic thing is establishing your authority. I know you aim to place a link to content on your website. Forget about that first, concentrate on relevant content and establishing your authority. You can learn how to use Quora for content marketing from a training I did on the Wealthy Affiliate platform.
4. Post on Forums
Forums are a great way to get your website out. There are different places you can find forums or groups. Two common platforms are Facebook and Reddit. You can join or start a new thread on Reddit. Reddit is unique and friendly for marketers because it does not give room for unnecessary and unsolicited ads. Members here are smart; they take ownership of the forums and are always skeptical of promotional efforts.
So if you must do well on a platform like Reddit, it is important you choose a niche and searches some few subreddits in line with your niche to join. On joining a subreddit, you should understand that each of them is unique in its way. So first of all read the rules, take it seriously and follow the rules.
Next is time to contribute to the community and make some friends. This takes time. After which you can start referencing your website. As much as possible avoid direct sales.
You will find questions that we necessitate you to make sales. Do reviews on your website and reference them.
5. Reach out to Bloggers
Reaching out to bloggers and influencers within your niche by placing your content in their front to get them to talk about you is another strategy. So doing you will be getting a link back to your website.
But you must understand that getting a backlink is not automatic. You are in touch with a human being and you need to establish a relationship. Do the necessary research and create relevant content. Build your website and let them see that you are serious about your business.
Reaching out will work for you if you also have good content. Nobody wants to carry a monkey, you also must be ready to present something on the table.
6. Give out Free Resources
If you are interested in keeping your audience, you should be ready to give out free valuable resources. It might be free PDF, free YouTube training. Ensure you are adding value to your audience.
In case you are asking what content to create, you can spy on what your competitors are doing. Investigate what they are giving out for free. But remember that you should not copy their content but be unique. Be unique and original, let your content stand out from the crowd.
We have talked about your content to be unique and original, another important thing is making it easy to share. Have your social medial links on your website. Make your content easily sharable.
When it comes to promoting your website, there are a lot of ways to achieve this. What works for your content will depend on a lot of factors which include your niche, competitors, and the resources at your disposal.
In conclusion, SEO remains the best method for blog content promotion. Although it takes effort, high skill and time. But when you consider the return on investment (ROI) and the fact that it can be carried out on an extremely low budget, you will agree that this mode of marketing is far better than any other.