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As a business owner, the first impression of your visitors is very important. One of those points that grabs the attention of your website visitor is your logo. As such, I am not surprised that you want to create an outstanding business logo.
If you have the resources, the best is to hire the services of a professional. But if you are on a slim budget or like me, who like doing things on your own, you will be considering creating an outstanding business image by yourself.
As such, after you have started your website, you need to learn to create a beautiful, catching and well-placed logo for your website.
I am here to walk you through the process but let us start by understanding the Logo concept and why it is important to your business.
What is a Logo?
I know you may believe that everybody understands what a logo is. Do not conclude; let me change your mindset.
Simply put, a logo is a symbol or image whose function is to give a company or business identification. It is how a company or business unit is remembered. Thus, I can refer to it as the face of a business.
Although we say the logo is the face of your business, we must place a warning at this point. Do not expect too much from your logo.
Do not expect your logo to replace your brand. While your brand is an intangible asset, your logo is a physical asset everyone can see. Your logo is the work of a designer who sits and puts in his or her ingenuity.
Your brand reputation is a product of customer service; it is an outcome of your personal touch on your client.
You must avoid investing too much time in creating a business logo. It is not a reflection of your profitability or your ethics. Profitability and good business ethics is a product of your input and not an out of creating a business logo.
It is not to water down the importance of a business logo. On the contrary, it remains one of your business first points of contact. And whether you like it or not, first impressions are important.
It is the visual introduction of your business, and visuals stick more in the brain. The good news is you can create a business logo for yourself using a website that has plug and play devices.
It is going to be the focus of this article. I will guide you on how to create a business logo on the canva.com platform like a professional.
How to create a business design Logo Using Canva.com
I will be using the canvas platform to create a business logo for Sammorad Ventures. It is just an example; you can follow my procedure and replace the name with your website name or any name of your choice.
Sign-in to the canvas platform; on the top right corner of your page, you will see a “create design button”, Click on it. A drop down will appear, type in logo and canva.com will present a list of logos for different items.
Canva will open a new interface for your work. It is not yet time to start your design. Rather let us do some background work to keep you consistent.
Click text to add text to the open page
Next is to select the appropriate colour for our logo. A logo should not be an array of colours. Keep it simple and smart with not more than three colours.
Over to canva.com, type in colour and give each appropriate colour.
You must have a good knowledge of how colours work in your niche. For example, if you focus on agriculture, then the colour green should be a part of your selection. On the other hand, if you write about coffee, you should think of the colour brown, and so on.
Next is the font; you need to decide on the type of font you will use. Canva got you covered with its array of font sizes. All you need to do is decide on what you want.
We have taken a look at the business name, its colour and size.
Let’s get our hands dirty.
Look at the top right corner of your page, click on the plus sign to open a new page.
Now you can select any of the preset the logo of your choice. However, I must sound a note of warning. Do not adopt a preset logo without editing it. Else you are most likely to find something very similar to your logo somewhere else.
Create a business logo that is unique to your business. It will help you stand out in the crowd.
Canva is easy to use and navigate the different features. So feel free to play around with the plug-and-play system. But take a mental note of your desired features and basic elements to avoid been carried away.
Your business logo should meet the following basic requirement.
1. It should be a representation of your business.
I cannot overemphasize it. Your logo is the visual representation of your business. Ensure it tells about your business. In addition, it should leave a positive impression on your customers. As such, you should be concerned about what will attract your customer and keep their attention.
2. Ensure it is conspicuous
It has to be obvious and precise. It should not confuse your potential client on what they are in search of. Rather, it should tell what your business is all about and point your client in the right direction.
2. Make it eye-catching.
Nobody lights a candle and places it under a table. So your logo must be eye-catching. It should be in such a way as to attract the attention of people, and it must be designed.
Humans naturally are drawn to visuals more than text. So make it simple and do not overcrowd text or images.
In conclusion, do not forget the brand guide we created at the onset. Instead, update it with relevant details after you finish working with the plug and play model on canva.com.
I must emphasize that canva.com has been open to a lot of folks out there. Properly adjusting the preset will help you create a unique logo.